How to showcase and demonstrate your skills in a job interview

How to showcase yourself in a job interview

CVThe job interview is the perfect opportunity to showcase your skills in the interview and convince the interviewer that you are the best candidate.

However, promoting and demonstrating your skills can be challenging, especially if you need help approaching them. In this blog, we’ll discuss some tips and strategies that you can use to promote and demonstrate your skills during a job interview effectively.

1. Research the company and the job requirements

Before attending the interview, thoroughly research the company and the job requirements. This will help you to understand the company culture, mission, and vision, as well as the specific skills and qualities required for the job. Knowing this information will allow you to tailor your responses during the interview to align with the company’s values and requirements.

2. Prepare specific examples

It’s one thing to claim you have a particular skill, but it’s another to demonstrate it with concrete examples. Think of specific situations in your experience where you have utilised the skill the company is looking for. Be prepared to talk about what you did, how you did it, and the positive results achieved. By doing so, you will be able to show the interviewer that you have the necessary skills and experience to excel in the role.

3. Use the STAR method

When providing examples of your skills, you must structure your answers effectively. One effective method is the STAR method, which stands for Situation, Task, Action, and Result. Start by describing the situation or problem, then explain the task you were given, followed by the action you took and, finally, the results you achieved. Using this method, you’ll be able to communicate your skills clearly and structured.

4. Highlight your unique qualities

In addition to your technical skills, it’s also important to highlight the unique qualities that make you stand out as a candidate. For example, you might have strong communication skills, be a team player, or have a positive attitude. Highlighting these qualities can make you more memorable and demonstrate that you would fit the company culture well.

5. Be confident but humble

Confidence is critical during a job interview, but balancing confidence and humility is essential. Avoid coming across as arrogant or overly boastful about your skills. Instead, be confident in your abilities, humble, and willing to learn and grow. This is essential when you want to showcase your potential and abilities during an interview.


In conclusion, promoting and showcasing your skills during a job interview requires preparation, structure, and confidence. By researching the company, preparing specific examples, using the STAR method, highlighting your unique qualities, and striking a balance between confidence and humility, you’ll be able to effectively showcase your skills and increase your chances of landing the job.

For more tips on how to prepare yourself for an interview, have a look at our other blogs on career preparation.